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Channel 4's IDEAS FACTORY

Channel 4's IDEAS FACTORY has been created with the aims of quashing the myths surrounding getting into the creative industries. Forget about step-by-step, clichéd guides guaranteeing 5 seconds as a z-list celeb. There's no quick fix, 'just add water' formula to 'making it' as a creative. That's the reality.

But the risk factor makes working in the creative industries such a blast.

Ideasfactory aims to aid you in your creative development by encouraging conversation with other creative people and enabling you to exchange:

* ideas
* experience
* knowledge
* views

It's a doorway into the real world of creativity, arts and media, offering access to insiders' views of what happens in the Creative Industries. It also enables you to get involved in live creative projects and enjoy creative challenges with a real outcome.

Ideasfactory: telling it to you straight!
www.channel4.com/ideasfactory


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