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MotoFashionEast announces this year’s line-up as Fashion East signs new sponsorship deal with Motorola

An exciting new partnership between Fashion East and Motorola – a collaboration of fresh innovative fashion design talent and new technology - will create an opportunity for fashion designers to express themselves through a new medium.

This season’s winning designers Roksanda Ilincic, Jonathan Saunders and Tatty Devine have been equipped with Motorola’s new T720i camera phones and will be snapping East Londoners in a wry take on fashion in London’s East End. The images will be transformed into a flyposter campaign across London making stars of ordinary East Enders. A limited edition flyposter will also be created by special guest ‘Motographers’, the artists Tim Noble and Sue Webster.

The winning designers, chosen by a high-profile industry panel (see notes to editors), will showcase their Autumn/Winter 2003 collections at the MotoFashionEast show on Sunday 16th February at East London’s most stylish hotspot, the Great Eastern Hotel.

In addition to producing the flyposters, the designers will also be documenting their world in the run up to the show: where they live, work and go out. The resulting images will be screened at the MotoFashionEast show giving visitors an insight into the inspiration for their new collections.

Fashion East is a programme to support emerging talent in British fashion design. Since its inception in 2000 it has encouraged designers to experiment and given them the opportunity to express themselves on a wider stage. Motorola believes that MMS (Multimedia Messaging) and picture texting provide people with the medium to showcase what they consider to be interesting – whenever, to whomever in a visually impactful way.

Exciting plans giving the MotoFashionEast designers the chance to take part in international fashion events are already underway, starting with the prestigious MOMI fashion exhibition in Milan this Spring. A MotoFashionEast catwalk show is planned for New York Fashion Week in September. These events will also feature previous winners House of Jazz as special guests.


Roksanda Ilincic
Since graduating with an MA in Womenswear from Central St Martins, she has attracted a loyal customer base, including: Björk, Liberty Ross, and model/musician Jo Reynolds. She has exhibited work in her native Belgrade as part of the Applied Arts Biennale in Yugoslavia, where she also won first prize in the Smirnoff Fashion Awards.

Fabrics usually chosen for eveningwear, combined with her original folklore sensibility are typical of her work, and are mostly wool crêpes, chiffon and silks.

Her new A/W 2003 collection is inspired by dolls and sculptures by artist Niki de Saint Phale, and 50s and 60s sculptures. She will be introducing a small knitwear range for the first time, and the overall tone of the collection is romantic, mystical, settled and calm, with colours such as dusty blue, grey, beige and dark purple punctuated by acid accents, and her signature hand-drawn prints, this time featuring birds and horses, and her speciality - voluptuous sleeves.

Jonathan Saunders
Scottish born print designer Jonathan Saunders graduated from Glasgow School of Art in 1999 with a BA in Printed Textiles, going on to graduate from Central Saint Martin’s in 2002 with an MA in Printed Textiles. Saunders MA graduate collection of engineered prints was based around a combination of Memphis-inspired graphic shapes and Pink Floyd animation, subsequently winning him the Lancôme Colour Awards 2002.

Since graduating, 25 year old Saunders has developed a S/S 2003 collection of prints for a large fashion house and produced his own debut S/S 2003 collection in Italy under the label Jonathan Saunders. His next A/W 2003 collection will serve as a development of the previous collection, using the same printing technique but applied to a harder, more structured silhouette.

Tatty Devine

Harriet Vine and Rosie Wolfenden set up accessories label Tatty Devine two years ago after graduating from Chelsea School of Art where they studied Painting. Tatty Devine now exists as a shop and gallery in Brick Lane, East London and has been listed in 'the top 50 shops in Britain' in Elle.

The idea behind the company is to create designs that can be worn on a truly individual level. The collections reinterpret ideas from a variety of surrounding sources: music, interiors, nostalgic images and memories. Accessories are made from diverse materials such as guitar plectrums, tape measure prints, Rubix cube pieces, shrunk crisp packets, souvenir key rings and purses resembling old tape cassettes.

Tatty Devine recently designed tour merchandise for Chicks on Speed and stock their clothing range exclusively.





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