Gwyn Williams

Reading School of Art and Design : BA (Hons) Product Design

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Artist Statement:

As a hard working ready to learn designer, I also enjoy working functionally within a team. My designs include applying psychology, philosophy and natural forms. To arrive at my crisp contemporary designs I work from brain storming to sketch work, computer rendering to actual to scale mock-ups and prototypes.

The answers are all around us.

2001 2002 BA (Hons) Product Design, Reading School of Art and Design

The course gave a thorough insight in all aspects of modern design and popular culture through showing the importance of international influences from concept to the final product.
Experiences also include knowledge in the following computer programmes:

3D Studio Max, Photoshop, Illustrator, Quark Xpress, Swift 3D

Visual 3D studies: 2:1
Cultural studies design philosophy: Pass

1999 2001 HND Product Design, Reading College of Art and Design

The course outlined the areas involved in the working fields of a product designer from development through to the final
product. Selected grades shown (full list of grades available on request):

Visual 3D Studies: Pass
Cultural studies: Pass
History and Contextual Studies: Pass

1996 1999 Advanced Art and design Coleg Menai (Bangor, Gwynedd, Wales)
Subjects passed:

2D Visual Language
Business Professional Language
3D Visual Language
Working with Media, Materials and Technology

1991 1996 GCSE Ysgol Botwnnog (Botwnnog, Gwynedd, Wales)

Welsh C
Welsh Literature C
Art and design B
Math C


This piece was designed for Lacoste through the Pentland Design and Furniture Competition. The concept behind the idea of a blue zebra comes from more than one source. The most obvious one is using the zebra because in the wild it is the prey of the alligator (Lacoste¹s distinctive logo). This natural behaviour is what led me to decide the zebra to be in a drinking position. The blue colour comes from the coolness of the water and Lacoste¹s prominent use of colours. Through only colouring one zebra, the uniqueness of Lacoste is represented and shown to stand out of the herd.


This piece of furniture is designed to give freedom to the user to sit or lie in any position that feels comforable. It has the design of a half circle, through which it gains its rocking motion. Other additional features include the portable stool, which functions as a cushion and a seat. The form of the product comes from the natural world, inspired by a womans form during pregnancy. Because of its instinctive recognicion of life, the furniture would appeal to all ages, from the yound to the old.


This product is designed to boost confidence and increase safety principally within the swimming pool. As a permanent or temporary aid for swimmers and non swimmers, in an environment prone to danger. The ³pad² is targeted towards the swimming pool safety conscious parent or swimming pool owner, offering protection particularly in unattended situations. The product appeals to the young as a safety addition, through offering a playful quality and encouraging a realisation of support whilst in the water.


The main objective of the 723+agos, with its distinguishable twin backs, is to bring people into a more comfortable communicative situation. 723+agos is constructed to have a natural essence that gets close to the heart and brings us and our friends and family closer to each other. The piece¹s importance lies in helping the user feel comfortable in the living room environment sitting, lying, sleeping, eating, drinking, working, playing and communicating with friends and family it helps us unwind at the end of a stressful day.


Gwyn Williams

Reading School of Art and Design : BA (Hons) Product Design

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