Muse is an alternative designer clothing line for women in their mid to late twenties who desires to dress youthful yet smart. The concept is built around a unique experience where the consumer can relate to the lifestyle of each muse and, in turn make a direct link with the brand.
The name Muse originates from ancient Greek mythology where each of the muses, daughters to Zeus, inspired the creative arts. The idea of creating a concept detached from the mass market with design that is individual and contains a strong personal profile, gave birth to the name Muse.
Three friends are the muses, that for each season through their style, taste and passion for various things in life will influence the style of design.
Aki - Young and playful design with beautiful prints.
booklets were produced to showcase the collection. Each booklet features
one of the muses and communicates their personality for the consumer to
relate to and feel engaged in the brand.