A
Smile in the Mind
Witty thinking in graphic design
Beryl McAlhone
and David Stuart
This book
explores witty thinking – the most entertaining area of graphic
design. Witty thinking is playfulness with ideas, words playing against
images, unexpected connections prompting new insights. It is clever thinking,
not funny drawing.
A Smile in
the Mind analyses the thought processes behind the images. It shows how
to make the case for witty solutions and, through a series of interviews
with the world’s top designers, suggests how to get ideas. Gathering
together the best examples of graphic wit over the past three decades,
this book includes work from over 300 designers in the USA, Britain, Europe
and Japan. Written with insight and a lightness of touch, it offers designers
a friendly read, a helpful sourcebook and a trigger for ideas.
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