Paul Lloyd

Cumbria Institute of the Arts, BA(Hons) Graphic Design 2002

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editorial_fcadvert.jpg
editorial_fcadvert

 

editorial_fcinside.jpg
editorial_fcinside

 

 

 

editorial_kingdom1.jpg
editorial_kingdom1

 

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editorial_kingdom2

 

movingimage_london.swf
movingimage_london.swf

 

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type_buckytype



web_conistonhouse.jpg
web_conistonhouse

 

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web_cumbria

 

web_fairwaykennels.jpg
web_fairwaykennels

 

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web_telleronline

 

 

Artist Statement:


I am a recent graphic design graduate, now starting a Masters degree in Interactive Multimedia at Staffordshire University. Experience of design for print, moving image, coupled with my core specialism of design for the web, gives me a wide range of design skills.

Web Design
www.fairwaykennels.co.uk
web_fairwaykennels.jpg
This was one of my first websites for my parents business, and has seen its design updated and improved as I have learnt more about designing for the web. A simple site, the front page directs customers to the four different areas of content.

www.coniston-house-kennels.co.uk
web_conistonhouse.jpg
Another website for a local kennels, this site featured an illustration of the owners house which is the building customers are first likely to see as they look for the business on the A5.

www.telleronline.co.uk
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This site has a unique design, one that emphasis the rockier aspect of TELLER, and uses a large colour palette across the site to reflect the bands colourful live performances.

www.cumbria.ac.uk (Proposal)
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This was a site proposal for my college at a time when it was undergoing a massive investment programme to become Cumbria Institute of the Arts. This site proposal made the newly extended Brampton Road campus a main feature on the home page, and continued its themes throughout the site.


Moving Image

London’s getting smaller
movingimage_london.swf
This was completed as my entry for the 2002 D&AD Student Awards (advertising - silent movie brief). Using simple shapes and bright colours, I created a 30-second silent movie that attempted to join-up seven different forms of transport found in London in a continuous flowing manner.
Having experienced the regions transport for myself, I developed a concept based on the deception that London seems to get smaller. Using recognisable landmarks, and decreasing their size as a mode of transport passed, attached the location to the message. Using colours strongly linked to each mode of transport as well as the use of familiar symbols - especially that of two locking o’s ‘interchange’ symbol, further identified Transport for London’s role.


Typography
Buckytype
type_buckytype.gif
Having chosen Buckminster Fuller (the designer of geodesic domes) from a list of 21 3D designers, I arrived at the design of ‘Buckytype’ by taking a pattern from the structure of one such dome which was of interlocking triangles. This was then used as a sort of 'matrix' from which every character could be taken.


Editorial Design
FC - Football Conference
editorial_fcinside.jpg
editorial_fcadvert.jpg
Final major project - self-directed. I designed a brief based around the concept of the newly formed IFC (independent football commission) holding a series of two day conferences that examined the state of English League Football at the beginning of the 21st century. These would tackle the issues of commercialism in the sport, in a way that was both accessible and appealing to all audiences involved and would be held in cities across the country so that local as well as national issues could be discussed. To accompany this conference, the IFC was to commission a visual essay that assessed the growing effect of commercialism.
The task was split into two parts, effectively asking myself to create all graphic material to support the series of conferences. The first part was that of promotional literature such as posters, invites and other publicity, and the second part being that of the visual essay (called FCplc, was designed to show the divide between football and business yet bring them together) - the centre piece of my outcome.

Kingdom Magazine
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‘Kingdom’ was to be a monthly magazine that concentrated on the different cultures and lifestyles found in the four corners of the United Kingdom, including: music, fashion, design, art, comedy and film. The magazine concentrates on the activity of emerging talent, as well as those who have already achieved success.
Each issue would have two features centred on two different parts of the UK; one feature is editorially based inside the magazine, whilst the second is in the form of an interactive element on the included CD.


Paul Lloyd

Cumbria Institute of the Arts, BA(Hons) Graphic Design 2002

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