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I believe the fundamental element of graphic design is
communication. Graphic design is about having a strong idea and being
able to deliver that idea to a specific audience. However, I don’t
like to restrict myself to the margins of the term ‘Graphic Designer’.
Graphic design to me isn’t only about setting type, designing logos
or coming up with a new toilet roll brand (although this is all part of
the process); it is about communicating meaning from one person to another.
If something is best communicated through a website or an animation for
example then the idea should be channelled through the most appropriate
medium. I make music, I make film, I make art and I take photos, does
this make me a ‘graphic designer’? or a ‘musician’?
A ‘film maker’ or an ‘artist’? The answer is,
is that this is the greatest advantage, to be a bit of each embracing
all these mediums for what I have to communicate and express.