1 = “These symbols are the products of a brief that asked to create
signage for an exhibition of the human body. I chose to communicate the
heart to younger children as part of an exhibition that would take place
in a 'jungle-gym'. This construction would be in the shape of a heart,
and colour coded to indicate the stages.
Children would navigate the heart the same route blood would take. The
signs would hang in the gym to indicate the section they were in. The
children would thus learn the sections of the heart from these signs,
along with the route blood takes.”
2 = “Exhibition imagery project: an illustration to be used to identify
our graduate exhibition”
3 & 4 = “Here are three double page spreads from a magazine
with the subject matter of 'the city', focusing on urban architecture.
The concept behind this project lies with the French Architect 'Le Corbusier'.
The whole magazine is constructed using measurements from his Modular
Scale. Everything from the page size to the individual elements and grid
derive from this mathematical scale. The current magazine issue would
focus on Milton Keynes, and so all photography was taken from its centre.
5 = “Peugeot 206 GTi 180 D&AD brief: To emphasise the re-launch
of the 206 GTI, (this time with an increased 180 Brake Horse Power) I
took what the public associate with Peugeot, (the lion trademark) and
made it faster by transforming its skin into a cheetah's. The message
is enhanced using Peugeot's trademark, brand colour, and keeping the poster
visually simple to be understood quickly by passers by.”
6 = “CD Cover brief: A straightforward brief asking to design/redesign
a CD cover for a band. I chose Turin Brakes The Optimist LP; to reflect
the natural acoustic sounds I used natural free paint strokes as imagery.”
7 = “Corporate Identity: A sample page of a brochure for a corporate
identity brief. The company is an advanced engineering company; photography
was taken from inside the build factory”
“I believe that solutions to design briefs should be arrived at
through logic whilst weighing up the restrictions and freedoms. Design
work should have a concept or reason; otherwise it ceases to be functional
and becomes decoration. No project should be given direction without research.
It’s hard to pinpoint my exact method of working into words, but
it follows a structure based on logic, and includes justification at each
stage of the process.
This process is so fundamental that it can be applied to all forms of
North Oxfordshire College (Part of DeMontfort University) : BA (Hons)
Graphic Design and Illustration
sales, commissions and to send comments to the artist.