Artist
Statement:
I WISH TO GROW PROFESSIONALLY IN THE FIELD OF ADVERTISING WITH A SPECIALIZATION
IN COMMUNICATION DESIGN. COMPARED TO THE OTHER ART FORMS, THIS IS THE
MOST FULFILLING WAY FOR ME TO EXPRESS MYSELF. A SIGNIFICANT AMOUNT OF
MY CONCENTRATION IN THE ART RELIES ON THE POWER OF MASS COMMUNICATION.
COMPUTERS HAVE BECOME AN ARTIST’S NEW TOOL. COMPUTER GRAPHIC PROGRAMS,
SUCH AS ADOBE PHOTOSHOP, ADOBE ILLUSTRATOR, CORALDRAW,3D MAX, HAVE BECOME
NEW TOOLS JUST AS A PAINTER STROKES A BRUSH ON A CANVAS. MY INTENTION
IS TO USE MY SKILLS TO MERGE COMPUTER GRAPHIC ART WITH MANUAL ART. THE
PROCESS OF CREATING ART CAN HAVE MANY APPROACHES. SOME STEPS I TAKE IN
CREATING ART ARE RESEARCHING AND MAKING MANUAL ART WITH LOT OF GRAPHIC
LIKE THAT OF COMPUTER GRAPHIC ART. FORMULATING AN IDEA {THIS MAY OCCUR
ANY TIME}, AND BRINGING THIS IDEA OUT IN TO VISUAL FORM.
PERSEVERANCE IS NEEDED TO MERGE IDEAS IN ORDER TO TRANSFORM THOUGHT INTO
A PIECE OF ART. I START WITH A SKETCH AND THEN I DEVELOP THE IDEA ON A
MEDIA THAT BEST COMPLIMENTS THE WORK IDEAS AND EXPERIENCE GUIDE MY INTUITIONS
FOR THE WORK THAT I CREAT. THE COLOUR SELECTION FOLLOWS A STANDARD THAT
FAVORS A CONVENTIONAL PALETTE. I CAREFULLY SELECT COLOURS AS WELL AS SHAPES
FOR A DESIGN THAT TRIGGERS EMOTIONS AND ALSO CREATES A RELATIONSHIP WITH
THE VIEWER. I APPROCH A NEW WORK WITH A GOAL OF MAKING IT NOT ONLY AESTHETICALLY
PLEASING, BUT ALSO CREATS A CONVEYING THE NECESSARY MEANING. THE GOAL
OF MY WORK IS TO EXPRESS THE REPRESENTATION I HAVE WHILE SIMULTANEOUSLY
ALLOWING THE VIEWER TO DEVELOP HIS OR HER PERSPECTIVE. IF ONE VIEWER EXPERIENCES
A CONNECTION AS A RESULT OF VIEWING MY WORK, I FEEL I HAVE SUCCEEDED.
Amit
Ranjan
student of 4th year BFA.
Visual Communication Design of Government College of Fine Arts, Chennai
( India)
For
sales, commissions and to send comments to the artist.
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