Digital technology advances means that we are reaching the end of truth
within photography. Every image and representation is now a potential
fraud. (A, Aziz and S, Cucher 1994)
Through developments in technology photography has been freed of the rigid
conventions of realism, photography is now capable of representing not
just what is real but what is possible.
Idealisation of the body has been at the heart of artmaking since classical
Greece, it has now crossed aesthetic and technical boundaries and has
resulted in the representation of human perfection, for example air brushing
techniques on cover models.
Through this project have shown a link between the natural and the artificial.
The natural, being the simply composed image of everyday people. The artificial
in that the images will be altered in such a way that the viewer will
question the truth of images. It will be obvious that the images are all
of the same person but subtle alterations on PhotoShop allow the viewer
to be drawn in.
The images are altered in accordance to Dr Steven Marquardt,s universal
beauty mask. The mask has been calculated to the ratio of 1 to 1:618 (the
golden ratio). The ancient Greeks were aware of this and used it within
their art. These proportions are responsible for thousands of art works
throughout the history of western art.
I have examined issues of reconfiguration of self, particularly within
today's media culture, which puts pressures of people, especially women
to look a certain way. Women turn to television and glossy magazines to
gain beauty advice, in the hope of becoming, somebody which is impossible,
as most of the images within the media are digitally altered.
sales, commissions and to send comments to the artist.